时间: 2017-07-07 浏览: 12835
作为中国大陆唯一入选《经济学人》全球最佳MBA项目的商学院，华尔街日报与泰晤士报近日同步报道播出了必赢娱乐管理学院院长王帆教授在英国伦敦证券交易所接受The Business Debate节目的专访。在采访中，王院长就MBA教育如何树立道路自信和融汇中西管理智慧，分享了我院MBA项目的课程设置、教学质量、科研与教学深度融合、未来发展领域等方面的经验。
▲王帆教授接受The Business Debate节目的专访
Navigating the New Silk Road
Guangzhou, the largest city in South China, the hub of Pearl River Delta, is now facing vast opportunities as well as challenges when China’s Belt and Road initiatives is launched. This national strategy will create great demand for business elites with global vision and talents. As a city with more than 2200-year-history, as well as the starting point of the Maritime Silk Road, Guangzhou is a strategic place where east meets west.
It’s the first Chinese city open to the world in history, known for its Canton Fair, world class trading markets, seaport, and Dim sum. Guangzhou is an interesting city where traditional Chinese culture is well maintained but on the other hand is very open to Western values and behaviors. Sun Yat-sen University, founded by Dr. Sun Yat-sen, who is regarded as the national father of modern China, locates in the center of this historical, exciting and vibrant city.
Although living style is quite “fusion” nowadays, there is still a big difference between the Western way and the Chinese way of business management.
The Western way always prefers scientific methods to control asset, process, people and organization by direct, transparent, logic and quantitative rules and performance measurements. However, in Chinese way, people prefer to consider the whole business system by a natural and balance perspective to pursue global and long-term benefits rather than the individual one. Challenge for Chinese business schools is always similar: how to apply the Western management theories into Chinese business practice. As a leading Chinese management institute, the Business School of Sun Yat-sen University strives to integrate Chinese and Western business wisdom, dedicates to cultivate business professionals with global vision and the ability to provide practical solutions in Chinese context.
A global way of thinking has already become the fundamental belief for all Chinese business executives.
Current business is international market based with global supply chain competition and collaboration. The challenge is to have a global view for international business environment and market, understand different customers and employees with different culture and behavior, and play with your suppliers, partners and competitors complying with international business rules, laws and financial systems. Finally, you may find your own best way to response your local demand. Our curriculum design is based on the above understanding about integration of globalization and localization. In our MBA program, we try to make Local-and-Global anywhere. We hire mixed faculties where Chinese faculties may have study or working experience in the West while western faculties should well know China. We use full-English, full-Chinese and Bilingual course teaching. The contents for all courses should cover East-and-West management wisdom, especially using mixed cases. We offer oversea courses, group projects, case competition, exchange, double degree and internships all around the world to our full-time and part-time students.
We certainly have great demand from domestic students.
In order to attract more international students, quality is vital.
Our MBA is accredited with AACSB, EQUIS and AMBA, which assures high standard and stable delivery of education. We are the only Chinese business school in the Economist’s top 100 MBA rankings. In order to continue developing and maintaining our global ranking, we are strived and motivated on our school motto “Integrity, Social Responsibility, Innovation and Wisdom”. With this motto not only bred into our Business School culture, we continue to pragmatically practice these words ensuring we have self-checks and balances of our work, administration, pedagogy, as well as the safety, development, and continuation with our students and alumni.
The interview was filmed with Sarah Lockett, Business Correspondent of The Business Debate and Prof. Fan Wang, School of Business Dean, Sun Yat-sen University.